In order to examine the current market situation of combustion and battery electric engines in vehicles and to determine the type of strategy for the development of the automotive market, a SWOT analysis was carried out. Internal strengths and weaknesses as well as external opportunities and threats on the market of internal combustion and electric vehicles were assessed. The most important areas of their operation have been designated. A weighting system and a rating scale were selected. The results of the analysis showed that combustion vehicles belong to a conservative market area which promotes the designs that have been thriving for years and maximizes their advantages. Battery electric vehicles belong to an aggressive market area, with the strategy based on a quick response to consumer needs, allowing for the maximization of profits while maintaining innovation. The future of the transport sector will be determined by the focus on the promotion of ecological transport elements.
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